Well, things have been quite busy for us since pre-launching our website back in October and we’ve learned a lot along the way.
First and foremost, we’ve learned that our clients, no matter if they are a big corporation or a small business, expect and appreciate quality and value just the same. Of course we’ve always known this to some degree, but to witness this is quite refreshing. What I mean is we weren’t sure if the “smaller guy” would really appreciate the quality and value of our products considering that many of them had never used or considered using holographic labels for their branding and authentication purposes.
This was always a sticking point for us, “Should we offer our hologram label services to smaller companies at shorter runs? Is this something they’re looking for? Will they appreciate the value and cost of the products we’re offering?” After all, it’s tough to sell a specialized label to someone who doesn’t really know they need one.
Larger companies have long since known of the power of quality holographic stickers. This is because they have realized how these labels can protect, secure and authenticate, which in turn results in significantly reduced losses due to counterfeits, theft and so on. The fact of the matter is that the same holds true for businesses of all sizes, yet most medium to small business either don’t realize this, or believe that obtaining custom specialized labels is just too costly.
Again, this was a sticking point for us. To our surprise however, we have found that, yes, smaller businesses are aware of the importance of protecting, securing and authenticating their products and are actively searching for solutions to meet these needs. After finding us they quickly discover that we can provide them with custom solutions not found anywhere else, with a level of quality and price that’s unmatched.
We spent money months analyzing the online market place to see if it was viable for us to offer our products and services to smaller businesses online. We have been offering the same products and services to bigger companies, on a much larger scale, for many years. Fortunately for us, we didn’t realize just how many clients are looking for cost effective custom labeling solutions for their business.
For more information about how our products can help you, please visit our Why Holograms Labels? section.